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Beauty Industry, Event News

HCP Packaging Highlights S/S15 Trends

Emphasis will be on 'Summer Sensation.'

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By: Jamie Matusow

Editor-in-Chief

HCP Packaging will be showcasing its range, ‘Summer Sensation’ – and tapping into a current trend for exploring the senses through design. HCP is linking the theme with the growing need for green and sustainable ingredients, and is featuring a range of fun, fruit-based artwork, which represents the senses of taste, scent and sight.

The range of finishes brings a tactile element, with techniques such as soft touch, water-droplet metallization and gloss versus matte.

HCP will also debut the skincare range, ‘Cool as a Cucumber’ – ‘Cherry on Top’ for bold lip color, ‘Apple of my Eye’ for eyeshadows, ‘Absolute Peach’ and ‘My Darling Clementine’ for blushers, highlighters and concealers. For perfume products, ‘Fruit Smoothie – Fresh & Fragrant’ blends key scents from nature.

More Info: Cosmoprof North America Booth #B25127

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